N O U N : A design blog by Oliver Oike

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Logos being Web 2.0′d

July 26th, 2006 · No Comments

I remember Kottke had a post about a page of Web 2.0 company logos, and noticed that the “…names sound like a bunch of companies that make children’s toys (which when you think about it, isn’t too far from the truth).” Beyond that, they tend to have a similar art direction: bright colours, lots of gradients, drop shadows, bubbly sans serif lettering treatments…Well now some funny folks are taking existing logos of large companies and applying the Web 2.0 logo aesthetic to them. Some pretty great results can be found here.

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Tags: 2.0 · Advertising · Archived from Blogger · Branding · Funny · Graphic Design · Typography