N O U N : A design blog by Oliver Oike

N O U N : A design blog by Oliver Oike header image 2

Manitoba "Spirited Energy" Rebranding

June 15th, 2006 · 6 Comments

Friendly Manitoba rebrands with “Spirited Energy,” a new positioning statement and accompanying campaign designed to re-introduce the province to the world. Completed over two years by Interbrand (NYC), the new idea was launched yesterday at the Winnipeg Art Gallery.

More from the site:
Spirited Energy
Manitoba’s rich history of diverse cultures, varied climate, and northern location has instilled a unique energy that radiates from the hearts and minds of our people. From the birthplace of many successful artists, musicians and entrepreneurs who compete on the world stage, to the natural resources that fuel our economy, Manitoba is a wellspring of energy. This mobilizing force and enterprising spirit is as transparent as it is contagious. Manitoba’s spirited energy propels our province and its people, and drives our success. A rich past, a vibrant future – it’s ours.

What does “Spirited Energy” mean to our key audiences?
The “Spirited Energy” statement reflects the truth about our province, and the way we want everyday Manitobans, business people, and visitors to think of Manitoba:

Residents* Youth (18 – 25 year-olds) – Inspiring and captivating, Manitoba is a vibrant place where you can shape your destiny and create your own definition of success.*

General public - Manitoba’s spirited energy is felt – and shared – by all of us, making it a special and unique place we’re proud to call home.

Business Propelled by our unique, enterprising spirit, Manitoba businesses are primed for success, now and in the future.

Tourism Manitoba’s diversity in people, culture, arts, nature and physical beauty is a unique source of energy that stimulates your senses, draws you in, and inspires you to return again and again.”

Related Posts with Thumbnails

Tags: Archived from Blogger · Branding · Canada

6 responses so far ↓

  • 1 Anonymous // Jun 17, 2006 at 2:24 am

    “spirited energy”…what a contrived load of bs. I can’t believe somebody got paid for this.

  • 2 Anonymous // Jun 19, 2006 at 4:00 pm

    Ahhh…”Spirited Energy”… gotta stop eating those beans.

    B.S… Another meaningless tagline that will fade just as quickly as “Toronto Unlimited” did. At least Manitoba paid half the price Toronto did to the Americans for their ‘brand genius’

    If Canadians are so “spirited’ and “unlimited”, then why do we have to hire New York based branding firms to rebrand us?

  • 3 Anonymous // Jun 19, 2006 at 4:07 pm

    Ahhh…”Spirited Energy”… gotta stop eating those beans.

    Another meaningless tagline that will fade just as quickly as “Toronto Unlimited” did. At least Manitoba sent half the money Toronto did to the Americans for their ‘brand genius’

    If Canadians are so “spirited’ and “unlimited”, then why do we have to hire New York based branding firms to rebrand us?

  • 4 Anonymous // Jun 22, 2006 at 2:18 pm

    ‘Spirited energy’ is the worst redundancy that I have ever heard. Personally, I think that the contract should have gone to a Manitoba-based company – someone who might have had a clue what Manitoba is actually about.

    And, furthermore, what was wrong with “Friendly Manitoba”?

  • 5 Anonymous // Jul 29, 2006 at 12:32 pm

    No matter how good a slogan is, people are always quick to shut it down.

    It doesn’t matter that industry is paying for half of it, it doesn’t matter that it cost far less than other provincial campaigns, it doesn’t matter that a Manitoban working for an international branding company was the one who came up with it… Some people focus on the negative and aren’t happy until they’ve dragged the rest of us down.

    These are the people who could use some “Spirited Energy”. If Manitoba is going to convert these bitter losers into people who might say something positive about their province, they’ve got their work cut out for them.

  • 6 Anonymous // Feb 21, 2007 at 2:30 pm

    Spirited Energy…
    Who came up with this crap anyway… oh yeah right… Americans…

    What in the world would Americans know about Manitoba? Other than we are apparently gullible enough to spend our good money in the states just to get a little ‘home grown’ propaganda… (can’t you hear them laughing all the way to the bank?)
    Ooh, the irony of it all.
    I can only hope (pray, wish, dream) that this pitiful tagline fades into oblivion like “Toronto Unlimited” did so that I can hold my head high again,

    Trust me I ain’t buyin the t-shirt!
    Yours forever,
    a Friendly Manitoban