N O U N : A design blog by Oliver Oike

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Scent Branding

April 10th, 2006 · No Comments

This article discusses the use of scent to build brands. Not neccesarily a new concept, but maybe not quite as obviously focused as it is now. Two companies, Scent Air and International Flavors & Fragrance are quite refined in their service. Interesting ideas… what’s your brand’s scent?

From: The Weekly Wire

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Tags: Archived from Blogger · Branding · Retail