N O U N : A design blog by Oliver Oike

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Entries Tagged as 'Branding'

Pantone Plus

May 12th, 2010 · Comments Off

A short peek into the behind-the-scenes world of Pantone. Short interviews with John Maeda, Swiss Miss and more. More info at Creative Review.

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Tags: Art · Branding · Colour · Design · Fashion · Film & Video · Technology · You Tube

IdN 15th Anniversary Book

March 16th, 2010 · Comments Off

I’ve always loved IdN. Beautifully-produced, eclectic subject matter and paired with a DVD of moving goodies, I treat myself to one or two issues per year. Turns out they have recently published a book commemorating 15 years of publishing. Lots to see here. Click on “View Fullscreen” in the area above to see all the […]

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Tags: Books · Branding · Culture · Design · Graphic Design · Inspiration · Interactive · Magazines · Technology · Typography

Le Tour

July 14th, 2009 · 1 Comment

I’m a cycling fan. This show looks like a wonderful display of work by photographer Brent Humphreys, with show art direction & design by http://www.weaponofchoice.ca/. Wish I could find myself in Austin. Lance Armstrong and his team seem to have really embraced art & design as they mature the Livestrong brand. I’ll get behind any […]

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Tags: Art · Branding · Culture · Design · Inspiration · News · Photography

Tea Partay

July 9th, 2009 · Comments Off

An oldie, but goodie. Something light for the summer, playa:

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Tags: Advertising · Branding · Business · Film & Video · Funny

Boardsmag: The IT List

June 10th, 2009 · Comments Off

Always a great place to find high-quality video of recent ads and other motion graphics, Boardsmag recently posted their It List for 2009: You know what’s awesome? No? We do. And it doesn’t start with ‘r’ and end with ‘ecession’. It’s a hamper full of companies, people, gadgets and trends that entertained, enlightened and impressed […]

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Tags: Branding · Culture · Design · Ideas · Inspiration

Anatomicals “Shower to the People”

June 5th, 2009 · Comments Off

Came across this super fun line up of body products at Winners of all places. Their line goes: “Whatever you look like, whatever shape you’re in, we only want you for your body.” Nice one. Lots of great product names, delivered in simple, inviting packaging using Helvetica Rounded.

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Tags: Branding · Copywriting · Culture · Design · Funny · Graphic Design · Ideas · Industrial Design · Surprising · Typography

M.S. Corley Book Covers

May 19th, 2009 · Comments Off

Designer M.S. Corley is seeing a fair amount of success with his ongoing process of re-designing book covers in unexpected and fresh ways. Lots of great stuff to see here.

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Tags: Art · Books · Branding · Culture · Design · Graphic Design · Industrial Design · Typography

Pentagram (by Hillman Curtis)

September 21st, 2007 · Comments Off

Very nice video featurette of Pentagram. via The Serif

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Tags: Advertising · Archived from Blogger · Branding · Business · Film & Video · Graphic Design · Industrial Design · Inspiration

Minding the Gap

March 12th, 2007 · Comments Off

Whisper Brand aggregates several links about the GAP, which has suffered of late. It also highlights an article on Adrants about how the GAP might refresh its advertising. Some interesting ideas…

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Tags: Archived from Blogger · Branding · Fashion · Marketing

A Veuve Clicquot Valentine

February 14th, 2007 · Comments Off

Vueve Clicquot, makers of really good champagne, introduce their Karim Rashid-designed Clicquot Loveseat, just in time for Valentine’s Day. Salut!

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Tags: Archived from Blogger · Branding · Industrial Design

Watashi wa, Mac-desu

January 30th, 2007 · Comments Off

These are fun, but serve as a reminder of my lack of Japanese language skills, despite my ethnic heritage. Sigh… some day!

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Tags: Advertising · Apple · Archived from Blogger · Branding · Film & Video · Funny · Japan

Bravo Dove

September 12th, 2006 · 1 Comment

In a continuation of its award-winning ‘Campaign for Real Beauty’ series, Dove has launched a new film. As the proud dad of two young girls, this one really hit home. Congratulations to Dove.

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Tags: Advertising · Archived from Blogger · Branding · Culture · Film & Video · Surprising


August 29th, 2006 · Comments Off

Back in 1997, Wired ran a cover story about Apple’s demise, with only the word “Pray” set above an Apple logo surrounded by thorny wires. They had become a bloated, mis-led giant with little perspective of their customers, and they were sinking. For devoted Apple fans, it was depressing. Read it here. Well, now it […]

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Tags: Archived from Blogger · Branding · Business · Electronics · Japan

Logos being Web 2.0′d

July 26th, 2006 · Comments Off

I remember Kottke had a post about a page of Web 2.0 company logos, and noticed that the “…names sound like a bunch of companies that make children’s toys (which when you think about it, isn’t too far from the truth).” Beyond that, they tend to have a similar art direction: bright colours, lots of […]

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Tags: 2.0 · Advertising · Archived from Blogger · Branding · Funny · Graphic Design · Typography

Good Design (and Music) Can Make The Everyday a Little Better

July 7th, 2006 · Comments Off

Kottke makes note of IKEA’s latest effort, taking it to the streets of NYC. But it seems to be an extension of some stuff they presented at ICFF this year. (ICFF) Too much fun. Along the same how-did-I-miss-this? lines, a fantastic album I came across this morning, Mylo’s “Destroy Rock & Roll.” Also, be sure […]

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Tags: Advertising · Archived from Blogger · Branding · Culture · Music

Manitoba "Spirited Energy" Rebranding

June 15th, 2006 · 6 Comments

Friendly Manitoba rebrands with “Spirited Energy,” a new positioning statement and accompanying campaign designed to re-introduce the province to the world. Completed over two years by Interbrand (NYC), the new idea was launched yesterday at the Winnipeg Art Gallery. More from the site: Spirited Energy Manitoba’s rich history of diverse cultures, varied climate, and northern […]

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Tags: Archived from Blogger · Branding · Canada

Nike+ launch

June 1st, 2006 · 1 Comment

Sneaker fetishist/designer Jeff Staple describes the buzz and atmosphere at the day-long Nike + Apple launch of the Nike+ iPod integration kit. Too much fun. I can’t wait to try these out. I think it’s a great idea, done the right way by two smart companies. -photo courtesy of Jeff’s site.

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Tags: Apple · Archived from Blogger · Branding · Fashion · Retail


April 13th, 2006 · Comments Off

Vodafone’s online magazine, Receiver, chock-full of interesting stuff. Click on the ‘Archives’ for more…

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Tags: Archived from Blogger · Branding · Culture · Marketing · News · Web Design

Scent Branding

April 10th, 2006 · Comments Off

This article discusses the use of scent to build brands. Not neccesarily a new concept, but maybe not quite as obviously focused as it is now. Two companies, Scent Air and International Flavors & Fragrance are quite refined in their service. Interesting ideas… what’s your brand’s scent? From: The Weekly Wire

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Tags: Archived from Blogger · Branding · Retail

Up With Grups

March 29th, 2006 · Comments Off

Don’t you hate it when someone lays it all out in plain English? I happen to like my New Balance sneakers, thankyouverymuch. Sigh… via Kottke

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Tags: Archived from Blogger · Branding · Culture · Fashion · Newspapers